Our Story and Purpose
Illie & Co. isn't just a clothing store. It's a place of connection, care, and confidence. Inspired by the enduring grace and quiet strength of her beloved great grandmother, the boutique takes it's name from Ottillie - a timeless Germanic name meaning "prosperous in battle" and "wealthy warrior". The boutique is woven with love, strength, and the quiet beauty of a legacy. Illie & CO. purupose is to uplift women through curated style, intentional service, and a shopping experience that feels like home. We want you to walk in or click on and feel welcomed, cared for and confident in your purchases.
Our Philosophy
At Illie & Co. we believe...
Style is personal. Fashion should reflect who you are, not who you're trying to be.
Beauty is power. But it starts with confidence, not perfection.
Quality matters. We curate pieces that last, from thoughtful, sustainable brands.
Shopping is enjoyable. No pressure. Just fun, freedom and maybe a few surprises.
We are here through the trends, to simplify, personalize and inspire your wardrobe. Whether you are a mom on the go, a creative spirit, or stepping into a new season of life, we want you to leave the store feeling better than when you came in. You are worth the investment!
Legacy and Leadership
A message from Amber:
My girls are my biggest cheerleaders and my greatest "why" for the boutique. I want them to see that women can lead, create, and positively impact their communities while staying true to their values.
My husband is not only my business partner, but also my greatest supporter and honest challenger. He is always championing my vision while encouraging me to grow. This boutique is as much a reflection of his steadfast belief in me as it is of my own dreams. Being a business owner is more than a career, it's a calling. It's a way to show my daughters that you can build something meaningful, bold, and beautiful when you trust God, serve others, and stay true to yourself.